Glossary · Rates and revenue

What is a rack rate in a hotel?

The rack rate is a hotel's full published price for a room type, before any discount, package or negotiated rate — the price the room would sell at if nothing else applied.

Also called Published rate, Full rate · Rates and revenue · Last reviewed 25 September 2026

Rack rate against the prices guests actually pay

The name comes from the rate card that once sat in a rack at the front desk. Few guests pay it. What they pay is usually a rate set below it: the best available rate for the date, a non-refundable price, a corporate contract rate, a package with meals, or an online travel agency's rate.

The rack rate still does a job: it is the ceiling, and the reference every other rate is measured from. A hotel that sells at its rack rate most nights has probably set it too low; one that never gets near it has a rack rate nobody believes.

Example

A deluxe room with a rack rate of ₹4,500 might sell at ₹3,800 as the flexible rate on a peak weekend, ₹3,200 on a weekday, ₹2,900 to a company with a contract, and ₹3,400 with breakfast as a package.

How Nivasik handles it

  • Each room type has a standard price, and rate plans (the flexible rate, a non-refundable rate) with a price for any night, seasonal and per date.
  • A booking is priced from its rate plan where one exists. Changing a type's standard price moves the plans that were still tracking it — and only those, so a plan deliberately set 10% under is left alone.

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